Keek, a new way to communicate to the world

KHUSHBU KAPADIA
Editor in Chief

As Twitter, Facebook, Instagram, and many more social networks become more popular, some competitors are also on the rise.

One such competitor is Keek, a quick method to share video updates with friends. Keek allows a maximum of 36-second vid­eo updates via webcam, iPhone, Android and Blackberry.

Not only does Keek allow users to up­load 36-second video clips, the system also allows users to post “keekbacks”. This fea­ture allows users to respond to a post.

“Simply press the ‘Keekback’ button underneath a keek and record your video comment. Add an ‘@mention’ in the cap­tion and they’ll be instantly notified that you posted a keekback for them,” stated keek.com.

Keek also provides the freedom to send private keeks. “If you and another user are following each other, you can send them a private keek. Go to your Dashboard → Keekmail → Private keeks and click the ‘New private keek’ button. Simply enter your friend’s Keek username and record your message,” stated keek.com.

On March 14, 2013, Keek unveiled its new account verification program to meet increased demand from many high-profile celebrities and other notable figures. Keek also began marketing select accounts with a verified symbol to help individuals and businesses at high risk of impersonation authenticate their identity.

According to keek.com, “The Keek community is growing rapidly with mil­lions of people signing up monthly. Keek’s account verification feature is used to au­thenticate the identity of users. The “veri­fied” icon helps establish trust and makes it easier for users to find you and your con­tent.”

Keek’s utilizes the features of many popular social media applications.. For example, Keek’s verification program is similar to Twitter’s verification program. Twitter provides a verification icon for high-profile celebrities and influencers. Apart from the verification program, Keek utilizes hashtags,a symbol engrained in pop culture..

In addition, Keek shares some quali­ties with Instagram as well. The use of hashtags is also present in Instagram as it is on Keek and Twitter. Furthermore, In­stagram provides instant photo updates, whereas Keek provides instant video up­dates. Keek is combination of Facebook, Twitter and Instagram. The only difference is that Keek allows users to communicate via videos only.

The origins of Keek come from To­ronto, Ontario, Canada, where Keek Inc. is located. Keek was launched early 2011, but just recently became popular when celebri­ties, such as the Kardashians, started using the app.

According to sfgate.com, Kim Kar­dashian, a famous celebrity, is quite fond of this interactive app. “Keek is a fun new way to interact with my fans and I really can’t believe how fast it’s grown,” says Kim Kardashian.’”

Keek is also known as a microvideo blogging app. With the rise in technology, most home videos are captured through the use of smartphones. However, as the num­ber of apps continue to rise, it’s possible that microvideo blogging can be the next new thing.

The application is free to download. To learn more about Keek please visit Keek’s official website.

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